Uber, the transport app that is taking over the industry, has now added pre-bookings to its offerings, allowing customers to book their taxi up to 30 days in advance. However, passengers may be subject to a higher “surge price” if their cab is booked for a day where Uber are in high demand. However, customers will be able to cancel their taxi if they believe the price to be too high.
This update will be actioned for its business users first, with the pre-booking set to be rolled out in full over the course of the next two weeks.
Expected to woo corporate individuals away from competitors such as Addison Lee this is a great new strand to Uber’s bow, with 30,000 potential customers within their reach.
Technology desk editor, Leo Kelion, does see an issue, one that may give the traditional black cabby an upper hand.
‘A bigger issue could be that Uber’s drivers won’t necessarily wait if a customer is running late. Other minicab companies will – for an added fee. Uber says if there’s a last minute delay, it will be up to the passenger to try to convince the driver to stay.
But the fact surge pricing could still kick in may deter some riders, especially when it comes to scheduling a rush-hour trip’ he says.
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