Car insurance tops poll of most searched keywords in January

Car insurance tops poll of most searched keywords in January

Car insurance came out as the most searched keyword for web enquiries during January, according to the quarterly report from research provider Greenlight.

The statics revealed that 1.9 million searches related to car insurance were made during the first four weeks of the month, down from the industry’s record breaking month of October 2011 where insurance related searches topped 2.3 million, however car insurance ranked as the most searched term with 550,000 queries.

While October 2011 saw record numbers of people searching for insurance related products and services online, the number of searches for car insurance specifically was estimated at 450,000, which is 100,000 fewer compared to the keyword search results from January 2012.

When it comes to the fiercely fought battle of the comparison websites, Money Supermarket was found to be the most visible in natural search listings with a 94% share of the voice followed by Compare the Market which was found to have a 66% share of the natural listings. Money Supermarket was also found to rank in the number one spot for 79 keyword terms. Go Compare was ranked as the most visible advertiser utilising paid for listings of search engines with a 66% share of the voice.

The results for web searches in January according to figures compiled by Greenlight, reported by the Post Online, are detailed below.

Top 10 in natural search

  • 94%
  • 66%
  • 55%
  • 43%
  • 34%
  • 26%
  • 24%
  • 22%
  • 22%
  • 19%


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